The key to Uberall’s
product development approach is an entirely different way
of making product-development decisions, from a “Process-based
(phase-gate) approach to an “Information-based”
approach.
In the “Information-based” approach, a linear,
sequential development process is turned into a flexible one
that reacts to information continually rather than at intervals
and in batches. Product development now resembles the lean-manufacturing
techniques that transformed mass production
In this way, we keep our
customer’s product options open longer than most of
their rivals and can act on new information about customers,
markets, suppliers, and production capabilities later in the
development process.
To achieve the step-value
change in performance, Uberall has improved the efficiency
of the entire development process, from generating ideas to
launching products
Significant
Features of Uberall’s Offshore Product Development
The first step is to decide which
information gaps must be filled during the testing of
the prototype and when that information will be most
useful. Sometimes an earlier, simpler model might yield
it without additional work—thereby eliminating
one source of delays.
The product team defines a work flow
built around determining and meeting cost targets instead
of allowing costs to be an uncontrolled output.
Under the old process, teams focused
mostly on defining the features and functions of new
products. Market research was secondary, and no input
from operations people and suppliers was sought until
prototypes had been built. Uberall understands that
the end-customer is the beneficiary or the sponsor of
the Product and includes “End-User” Acceptance
as the first; not last aspect of Product development.
A team participating in a project
using the information-based approach starts by creating
three simultaneous work flows: one for the needs of
customers and the design features of the product, a
second for its cost, and a third for its reliability.
Customer service and operations are
consulted early on to analyze what had made previous
models break down and to estimate the trade-offs between
design features and costs. If it is a new product, competitive
analysis replaces information value for this stage of
the phase.
Instead of using a linear approach
to collect information, make a decision, and then base
other decisions on the first one, information-based
teams solve problems continually and combine their findings
frequently.
Effective teams that can solve problems,
synthesize findings, and orchestrate information flows
are vital to the new process.
Our Product Development is a FIXED
Cost proposition driving Total Cost of Ownership (TCO)
risks low for our customers.