Pharmaceutical companies are considering
what can be done to transform their sales
model. The solution, we believe, lies
in one that reemphasizes the importance
of forming lasting relationships with
physicians- using technology to build
and sustain relations. At some point-as
the portfolio of drugs expanded, competition
intensified, and sales forces expanded
to cope with these changes-the focus on
doctors was lost. It could be regained
if physicians were to be segmented in
a way that helped the sales force deliver
the information they want and if the district
manager's role were reorganized.
With the spotlight back on physicians
and their needs, companies would be better
placed to capture more market share and
pull ahead of competitors.
Uberalls Pharmaceutical
Expertise lies building a reliable
field activity collaboration platform,
real time information to business managers
from the sales force and instant analytics
for making decisions that can positively
impact pharmaceutical value chain Wireless
among other emerging technologies have
key implications. Completely integrated
Sales Force
Automation and its seamless linkage
to efficient consumer responsiveness achieve
brand loyalty.
Uberall has created a Global
Clinic Management system for one
of the worlds leading Wellness cliniques
- La Clinique de Paris International-
to manage Patients across all their cliniques
spread in over 8 countries.
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