Over the past 15 years, most PDO companies
have adopted standard product-development
processes, with disciplined time lines,
strict design reviews, "gates"
to decision making, and cross-functional
development teams. While these changes
have made the development of new products
much more efficient, the underlying notion
of this approach is that maximum value
of the product is realized at the time
the product is developed and delivered.
However, such thinking results in value
that is short-lived. Moreover, at every
step of the outsourcing process, your
IP value is exposed to the risk of IP
theft by technology players who do not
understand the significance
of IP.
What is needed now is a way of raising
product development to a new level, a
step change in the PDO.
Uberall’s IAP Practice is an integrated
product development environment set up
by Uberall in relationship with the client.
This environment is an integration of
strategic, developmental, technological
and institutional practices and programs
deployed and refined by Uberall over 15
years, in an answer to the product development
needs.
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