Product development is facing a fundamental challenge. Most companies are under pressure to bring new products to market more and more quickly, and companies in many sectors must work harder to ensure that they address the needs of ever-narrower customer segments.

To sustain value for customers (or enhance internal ROI if product is being developed for your enterprise use), most CEOs and Product Managers have resorted to the global best practice of outsourcing product development.

While most Product Development Outsourcing (PDO) firms have made the development of new products much more efficient, fierce competition, shorter product lifecycles, obsolescence and threat of IP theft, have meant that companies have to settle for value that is short lived and soon find themselves outrun.

The reason is that typical product development outsourcing relationships are not geared to tap lasting and sustained value from the companies' Intellectual Property.

For this, Uberall has taken PDO to a whole new level of efficiency and profitability, by creating an integrated product development environment set up in relationship with the client. This environment, Uberall's Intellectual Asset Practice improves the entire PDO process, from identifying untapped value in the companies IP, developing and launching products at shorter time-to-market and protecting the companies IP.